Royal Dragon is a specialty vodka from Hong Kong. As part of the brand’s effort in spreading their marketing reach via multiple digital platforms, the company solicited our services to create visually appealing design ideas, copies and an overall theme for the digital project. We drafted a storyboard and created a narrative to truly highlight what the brand values are to its target market.
Being a premium vodka, it was important to really understand and communicate the right message to the brand’s consumer target. Certain key phrases like “Seal of Quality” “Mark of Premium Value” created an image of prestige and exclusivity.